Copy Minimalism is a Gift to Your Readers

Sharpen your creative impact with a less-is-more approach.

Featured cover for dsm Magazine, Sept./Oct. 2017. Photography by Austin Day.

Writers and marketers hate to acknowledge that words on a page are often skimmed, skipped, or most likely, ignored. Especially if there is visual content that can tell the story better. Instead of fighting your readers’ short attention span, use copy as a tool that can add depth and meaning in a rich and concise way. Copy is no less valuable if it’s short and punchy.

Here are some past features I helped creatively produce and style for dsm Magazine, where I let the pictures and the people do the talking.

Party On for dsm Magazine, July/August 2017. Photography by Joelle Blanchard.

A Matter of Style, Naturally. for dsm Magazine, Sept./Oct. 2017. Photography by Austin Day.

Smart Elegance for dsm Magazine, Sept./Oct. 2018. Photography by Austin Day.